Author: Joel Payne

The Value of B2B Content Marketing for SMBs

  As business has become increasingly competitive in a globalised world, content marketing has become a key component of any Small to Medium Business’ (SMBs) B2B business’ marketing strategy.   Content marketing offers businesses a chance to win over customers without immediately resort to hard selling. The decline in what is known as ‘interruptive marketing’…

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A Bare Bones AdWords Starter Guide

  Google AdWords has grown to be one of the key channels of businesses to market their products and services in the digital age. The sophisticated analytics and conversion tracking tools, as well as it’s considerable reach and targeting options, make it a must have marketing expense for your business.   However, learning the ropes…

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